Who is Shark Le Hung Anh (Mr. Jimmy Lee)? The most detailed profile about a chairman of BIN Corporation Group

Desire to prove himself, enduring, sharp thinking, dare to think and do have helped the boy from the countryside of Tam Ky (Quang Nam province) become a successful businessman. That is Shark Le Hung Anh (Mr. Jimmy Lee), founder and chairman of BIN Corporation Group. The start-up story of this 8X businessman will continue to inspire the young generation of Vietnam.

'Where there is a will, there is a way' clearly shows the start-up journey of Shark Le Hung Anh

'Where there is a will, there is a way' clearly shows the start-up journey of Shark Le Hung Anh

When was Shark Le Hung Anh born, and when did he start his business?

Shark Le Hung Anh (1987) was born in Tam Ky, Quang Nam province, into a farmer family. When witnessing the bare feet on the land of Tam Ky and the scene where his parents had to worry about everything in the house and his family living in poverty, the young Le Hung Anh had his first dream of starting a business.

After graduating with honors from Nguyen Binh Khiem Gifted High School (Quang Nam Province), Le Hung Anh entered Saigon to attend the Faculty of Information Technology, Ho Chi Minh City University of Technology. During this period, he began to research in the field of information technology and conduct start-up activities. Typical projects are an online teaching system and a computer doctor shop. Following the common motif of startups is to fail and then be rebuilt several times in a row until Le Hung Anh "touches the door" of e-commerce.

Since then, his activities have revolved around ideas of applying technology in the fields of business services, financial consulting, travel services, real estate, etc.

Once shared in the Quang People and Brands program of QRT Television, Shark Le Hung Anh said that he is passionate about starting a business with the desire not only to have a good income job but also to cover his life and help his family. Besides, his ambition is to conquer great heights.

Footsteps of an ambitious student to conquer great heights

In 2009, Shark Le Hung Anh boldly established a company specializing in website systems, storing business data, and supporting travel services with five associates. It was the forerunner of BIN Corporation Group.

Shark Le Hung Anh - Chairman of BIN Corporation Group, has built a development group in many countries

Shark Le Hung Anh - Chairman of BIN Corporation Group, has built a development group in many countries

When signing tourist visa support services for guests with foreign companies, Shark Le Hung Anh realized the disadvantage of Vietnamese businesses when they had to pay any fees incurred at the intermediary stages. Recognizing the challenge is also a business opportunity, Shark Le Hung Anh went to the place to find out the root of the problem to build the best solution.

Shark Le Hung Anh (Mr. Jimmy Lee) has imprinted his footsteps in many countries, from the world's financial centers, Hong Kong, Singapore, Dubai, and Australia, etc., to distant lands in Europe. He said he often has to go abroad many times, even live and work as a native in some countries, to solve the difficulties that businesses face.

He learned about the procedures and practices of other countries while training his progressive thinking, sensitivity, and flexibility to the rapid change of the digital market. Directly "targeting the market" and "fighting," Shark Le Hung Anh established a business abroad and efficiently solved the financial problems still entangled in the country then.

Grasping needs, he packaged the service and supported Vietnamese companies and other countries at a reasonable cost. Thus, One IBC - a company specializing in corporate services and financial consulting, was born.

And steady steps on the road to success.

According to the flow of increased service demand, DNBC Financial Group (Fintech, Digital Banking), PayCEC (Online Payments), Travelner (Travel Services)... respectively established as a necessity. Thanks to developing brands in the world's leading financial centers, BIN Corporation Group has an opportunity to access advanced technology and continuously develop e-commerce and service models.

Shark Le Hung Anh shared Whose chance? program on television that he lived like the local during his time abroad to fully understand the culture, habits, and characteristics of the region/locality where he provides products/services. That way, you will know what customers need in ‘challenging’ markets like the UK, France, and Germany. “…if you want to export a warm coat to any country, you have to experience the winter there yourself.” - Shark Le Hung Anh (Mr. Jimmy Lee) confided.

Shark Le Hung Anh - Chairman of BIN Corporation Group, considers people as the core, the most valuable asset.

Shark Le Hung Anh - Chairman of BIN Corporation Group, considers people as the core, the most valuable asset.

Over 13 "winters," Shark Le Hung Anh has built BIN Corporation Group into a multi-disciplinary corporation with more than 250 specialists, headquarters in Ho Chi Minh City, and offices in Hong Kong, Singapore, Lithuania, Canada, and the United States. BIN Corporation Group is the common roof of member companies, including:

  • BIN Media Services Development and Investment Company Limited,
  • Traveler Company Limited,
  • BIN Property Company Limited,
  • One IBC Joint Stock Company,
  • And other affiliated companies in countries such as the United States, the Netherlands, the United Kingdom, Singapore, Hong Kong, etc.

Shark Le Hung Anh - The chairman of BIN Corporation Group, aspires to prove the professional competence of the Vietnamese people.

BIN Corporation Group develops a technology-applied enterprise service ecosystem. Business fields range from information technology services, e-commerce, management consulting, financial consulting, and travel services to real estate so on, with ten strategic brands:

  • One IBC: Corporate Services Provider
  • DNBC Financial Group: Fintech, Digital Banking
  • DNBC Global Markets: Global trade and finance
  • PayCEC: Global payment platform
  • MobCEC: Software and technology solutions
  • BIN Media: Digital marketing solutions
  • GIS: Visa - Immigration Services
  • Traveler: A global travel service platform
  • Khai Hung Group: Real estate investor, distributor, and developer
  • PapMall: An international e-commerce platform

To date, the service ecosystem of BIN Corporation Group has more than 1 million individual customers and 30,000 corporate customers globally.

In an interview with Tuoi Tre newspaper, when asked about advice for the young generation of Vietnam today, the chairman of BIN Corporation Group said that he does not give advice or share as a person who has succeeded. But as a person continuing to fulfill his vision, his aspiration.

Shark Le Hung Anh - Chairman of BIN Corporation Group wants to prove that the Vietnamese people's ability to do technology services.

Shark Le Hung Anh - Chairman of BIN Corporation Group wants to prove that the Vietnamese people's ability to do technology services.

Shark Le Hung Anh aspires to prove to the world that Vietnamese people's ability to do technology services is also comprehensive, innovative, and creative, not even inferior to experts in developed countries. Because “Innovation is our motto," BIN Corporation Group is trying to strengthen this influence by constantly improving the service ecosystem.

Shark Le Hung Anh on the journey to inspire Vietnamese startups

Flexibility to adapt and sensitivity to the digital market has helped Shark Le Hung Anh to go in the right direction when investing in multiple industries. After more than ten years of persistent start-up, Shark Le Hung Anh (Mr. Jimmy Lee) wishes to pass on the motivation and experience he has accumulated to the Vietnamese startup community, helping the startup position its brand in the “international” market.

Shark Le Hung Anh (Mr. Jimmy Lee) hopes the startup resonates with BIN Corporation Group.

Shark Le Hung Anh (Mr. Jimmy Lee) hopes the startup resonates with BIN Corporation Group.

As the main investor in Shark Tank Vietnam program - Billionaire deal season 5, Shark Le Hung Anh looks for startups with globalization, focus on technology, and digital transformation to create solid links and resonating strength with BIN Corporation Group.

"The important thing that a startup needs is not necessarily money, but knowledge and experience, how to go in the right direction in the fastest time." - Shark Le Hung Anh shared in the press conference of the Shark Tank 5 program.

He said he would not control the amount of money invested in a startup but pour capital according to the startup's ability in the program. In addition to capital investment, Shark Le Hung Anh also supports startups in business administration and overall digital marketing strategies and gives practical advice for startups to recognize the right capabilities, potential, and development methods.

One of the critical business lessons that Shark Le Hung Anh (Mr. Jimmy Lee) has learned from traveling is not to narrow the scope of activities but to expand the scope of business and reach out internationally.

Businesses should think globally and act locally. This vision will help your businesses increase the chances of success when providing products/services to one or more markets, especially "difficult" markets such as the UK, France, Germany, or America.

“Global vision. Deep action” is a guideline that lays a solid foundation for the development of BIN Corporation. Therefore, Shark Le Hung Anh wishes to see a more profound vision closest to the market situation in the startup.